You don't even have to be connected to the sport of swimming to know that Michael Phelps lost his Kellogg's contract because he was hanging around with people untrustworthy enough to take a camera phone shot of him having a bong hit.
Apparently, Kellogg's had already produced the Frosted Flakes product. Oh, what to do with case upon case of Frosted Flakes with Mr. Bong Hit's face smiling next to Tony the Tiger?
Altruism prevailed and they donated all of the cereal to the San Francisco Food Bank.
Stupidity prevailed and they left the boxes "as is."
Capitalism prevailed and now those boxes are all over ebay.
Now back to our regularly scheduled programming.